Helping early-stage entrepreneurs validate their world shaping idea or begin scaling their seed-funded startup 

Africa's leading early stage startup growth program

Built by entrepreneurs for entrepreneurs, this outcomes-based program works with Africa's best early stage ideas across various sectors. Our dedicated business building team serves as a confident commercial co-builder helping teams make a first sale, grow revenue and raise mission aligned funding. It offers an opportunity for seed funding directly from SU LaunchLab and fast-tracked admittance into our later stage business builder programs. 


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Design thinking for Africa
Image by Tool., Inc

Countdown provides entrepreneurs, corporates, consultants, universities and governments across Africa with a business plan informed by extensive customer discovery. 

We utilize Design Thinking and Lean Startup principles developed in the Global North but iterate them for the unique African business environment ensuring that entrepreneurs have the highest probability of success. 

If you're ready to take the first step on the entrepreneurial journey then Countdown is the perfect business builder program for you. 

Image by Med Badr  Chemmaoui

  • Free SU LaunchLab hot desk access for up to 3 team members during the program and for two months post program for additional support. 

  • Free access to SU LaunchLab community events, closed door sessions and expert sessions 

  • Pitch deck professionally updated by a preferred SU LaunchLab branding expert with the information and storytelling necessary to compete in the global marketplace

  • Pitch training to help teams grow their networks and ambassadors

  • Growth strategy including customer discovery pipeline, key hypotheses to test, funding need and next steps 

  • Demo Day with connections to commercial partners, investors and potential ambassadors 

Program Admin
Program Cost

R 1,000 per month

Cohort 1 2022

5 September -

25 November 2022

Applications Close

21 August 2022

Want to learn more?


Josh Romisher

CEO, SU LaunchLab

Serial entrepreneur with successful 0 to 1 ventures across USA & Africa. Former African startup CFO directly responsible for raising over $300M USD of funding on the continent. Mission to create impact at scale at the intersection of social and for-profit.  


Leana Kotze

Facilitation Lead

Accomplished litigation attorney that pivoted into startup life after business school. A deep passion for empathetically working with early stage founders providing them the skills and safe place to get out of the building to turn customer insights into product sales. 

Ready to build?